With the exhibition of her new zine, photographer Asiana Jurca Avci focuses on the reasonableness for realising an artistic idea. During a time of creative-existential crisis and rebellion against hyperproduction in art, she started looking at her work in a different way: she thought too much about creative work as the production of a certain product, which she must sell and package as an end product, and she felt her creativity got lost along the way. Challenged by a new project, she was faced with a bunch of potential ideas, but not quite satisfied with any of them. They would mostly require too much time, organisation or money, and she also doubted their relevance and execution to the point where they began to seem senseless. In this banal creative block, she decided to collaborate with 17 artists. Each of them received a message with the invitation to visualise one of the ideas and certain technical specifications. In this way, the artist shifted the attention from her own production to collaboration.
Asiana Jurca Avci (1992) graduated in Visual Communication (Photography) from the Academy of Fine Arts and Design in Ljubljana in September 2015. She is currently studying for an M.A. in Photography at the same institution. Her original series, presented primarily in the form of photo zines and photobooks, are characterised by autobiographical confessional poetics and a sense for the narrative, originating in her strong interest in film. Her work has been featured in numerous group exhibitions in Ljubljana, Croatia and Slovakia.
Free entry.
Organisation: Kino Šiška.
